About Benny

MEprofilBorn 1964

Mar­ried, father of 1 and step­dad of 3

Own­er, co-fun­der, part­ner and Chief Con­tent Offi­cer of web­textshop

In my pro­fes­sion­al life, I strive to:

  • Elim­i­nate bor­ing, rigid, and mono­lithic cor­po­rate e-learn­ing cours­es and instead cre­ate short, tar­get­ed and employ­ee-cen­tric cours­es that deliv­ers the need­ed com­pe­tence boost in a way that fits into the busy sched­ule of every employ­ee
  • Use the same engage­ment strate­gies as on com­mer­cial web­sites when deploy­ing e-learn­ing and new Share­Point sites
  • Erad­i­cate cor­po­rate ‘brochure web­sites’ that seem more like a print­ed cat­a­log than a site, replac­ing them with sites that engage, and cre­ate a last­ing rela­tion­ship with vis­i­tors
  • Make Share­Point-sites more than just a file-dri­ve in the sky

In all my client work I strive to be the ambas­sador for employ­ees and cus­tomers; ensur­ing that cus­tomers get mean­ing­ful infor­ma­tion and knowl­edge about the company’s prod­ucts, ser­vices, and sto­ries, and that employ­ees get a rel­e­vant com­pe­tence boost that enables them to solve their tasks in an eas­ier and sim­pler way.

In my pri­vate life, I strive to:

  • Con­tin­u­ous­ly update my knowl­edge in the sub­ject areas I work with both in my pro­fes­sion­al and pri­vate life
  • Write every day, so I con­tin­ue to devel­op my skills as a writer and facil­i­ta­tor
  • Fight again­st the caus­es of obe­si­ty and igno­rance of a healthy lifestyle
  • Con­tin­u­ous­ly work towards becom­ing bet­ter at doing busi­ness and engag­ing peo­ple
  • Become a bet­ter cook and handy man

Curriculum Vitae



Own­er and co-fun­der

Maj 2014 — Present

Cer­ti­fied Con­tent Mar­keter, copy­writer, SEO og Con­tent Mar­ket­ing strate­gist.

Skills Cre­ator

Own­er, co-fun­der and Chief Con­tent Offi­cer

Sep­tem­ber 2007 – april 2015

Glob­al busi­ness locat­ed in India, Den­mark, Spain and USA. Devel­ops cor­po­rate e-learn­ing and inter­nal knowl­edge shar­ing plat­forms

 teXtshop Hold­ing ApS

July 1988 – Present


teXtshop was my start in life. The old firm is now a part of Skills Cre­ator and teXtshop Hold­ing ApS is one of the par­ent com­pa­nies of Skills Cre­ator. For a peri­od from 2003 to 2007 I did busi­ness as teXtshop.

DataTid – Dan­ish com­put­er mag­a­zine

Edi­tor in chief

Decem­ber 2006 – July 2011

Kroghs For­lag


2001 – 2004

For­laget Globe


1997 – 2002

Indus­triens For­lag

Chief Infor­ma­tion Offi­cer

1995 – 1997

Read.Me – Visholm Media

Edi­tor in chief

Decem­ber 1993 – Octo­ber 1995

Cir­cuit – Data & Teknik – Cir­cuit Design

Edi­tor in chief

August 1991 – Decem­ber 1993

Cir­cuit – Data & Teknik – Cir­cuit Design

Media con­sul­tant and jour­nal­ist

August 1988 – Jan­u­ary 1990


Cand. Comm and B.A. in com­put­er sci­ence — Roskilde Uni­ver­si­ty Cen­ter 1984–1990

High school diplo­ma from Haslev Gym­na­si­um & HF, 1981–1984

Ele­men­tary school: Karise skole 1981

Share This